Hines + Associates is a team of the industry's best and brightest who have come together after recently leading, innovating, and making our own impact at top corporations.
About H+A Work With H+A
Since 2010, Hines + Associates management consulting firm has provided a wide range of strategy, advisory, marketing, sales, and implementation services. A history of leadership, innovation, and impact on major corporations has provided the H+A team with the drive and expertise to take your business to the next level.
Tanya Hines is the Founder, CEO, and Principal of Hines + Associates, where she partners with organizations to achieve sustainable growth by strengthening commercial capabilities and transforming leadership cultures. With more than 30 years of experience, she has guided Fortune 500 companies, privately held businesses, and non-profits across consumer durables, media, CPG, and industrial sectors—always with a focus on unlocking people’s full potential.
A trailblazer in every sense, Tanya became one of the first Black women to serve as Vice President of Customer Business Development at Procter & Gamble, opening doors for future generations of diverse leaders. She later played a pivotal role in revitalizing Ebony and Jet as Senior Vice President of Sales and Marketing at Johnson Publishing Company, and most recently, as Vice President Commercial Excellence at Johnson Controls, she led global growth initiatives and large-scale organizational transformation.
Guided by purpose as much as performance, Tanya is deeply committed to community impact, serving on the board of trustees of the Boys and Girls Club of Greater Milwaukee and the African American Leadership Alliance of Milwaukee (AALAM) and previously as a board member with City Forward Collective, and the Zoological Society of Milwaukee. Colleagues know her as both visionary and grounded, with a leadership philosophy rooted in resilience, collaboration, and the belief that true leadership is about more than results—it’s about transforming organizations, empowering people, and elevating communities.
Leading capability and culture changes within organizations, resulting in accelerated sales and profitability performance.
Assessing business landscape, shaping sales and marketing strategy, and managing P&L across multiple industries.
Cross-functional experience with high success in developing business models, selling to C-suite stakeholders, and creating joint business plans for varying customers and retail channels.
Organizational design, training, and talent development to make the most efficient use of resources.
Open-ended sessions to discuss specific business problems and provide expertise about various functional aspects of operating a business.
Comprehensive business analysis to identify opportunities; developing plans to win in those areas of opportunity using the resources and capabilities available.
Accelerate performance and results through effective organizational designs, training, and strategic talent management.
Use partnership development and marketing strategies to expand marketing ROI.
Address unconscious biases, remove systemic barriers, and develop the best approach that meets your business needs through cultural awareness, assessment, and coaching.
Availability for temporary full-time or part-time engagements to help accelerate growth and manage everyday business operations within organizations we serve.
Availability to speak at corporate functions, schools, universities, fundraisers, and community events, using executive and community leadership experience to inspire audiences and motivate them to accomplish their destiny.
I worked with Tanya at PromoWorks while I was CEO. We hired her to develop and roll out a sales development plan that encompassed talent evaluation, personnel, and team developmental plans, strategic account planning, and goal-tracking systems. This was a high priority for us as a company. As advertised by those who recommended Tanya to us, her work was thorough and thoughtful, displaying a keen understanding of the key building blocks as well as training and development processes.
Tanya is a driven individual, by results and delivering what she has committed. Tanya is a real professional who exudes controlled confidence and pushes people to learn new things and achieve goals. She is fun to work with and has a sincere sense of humor and humility.
Tanya Hines is extremely smart, creative, and financially astute. As SVP of Integrated Sales & Marketing at Johnson Publishing Company, she did an excellent job in restructuring the department and a phenomenal job in bringing attention to financial details that would ultimately prove to be critical to restoring and growing Johnson Publishing Company's advertising dollars. Tanya leveraged her analytical skills to challenge individuals to think strategically about the business. She's a seasoned executive with a great eye for detail and vision.
Tanya is a superb leader and visionary. She is excellent at leading organizations to get breakthrough results. She sets the strategy, provides support, and enables her team to deliver their best work. Tanya is also an amazing Sales executive. She has built strong relationships and is well respected as a Sales leader throughout the industry.
Hiring Hines and Associates was a smart move. Tanya’s expertise in customer-centered strategy, not only grew revenue but also grew the team in the process. Her inclusive approach delivered holistic outcomes for everyone involved.
In my role as Director of Marketing and Corporate Sponsorship at the National Black MBA Association, we hired Tanya to help my sales team close our revenue gap during a tough year. This was a highly visible initiative within this national organization. She streamlined the sales structure and created gap closure strategies and a new system to track our revenue. She created our path to success. She engaged with board members, the CEO, management staff, corporate sponsors, and key external national partners. As a result of her engagement, we exceeded our revenue target. Tanya is professional, authentic, reliable, and skilled at her work. She always exceeded our expectations and was highly respected.
As a business owner and pastor of a mega-church, I've had to rely upon Tanya's expertise in both arenas. Her ability to navigate through the unique needs of both areas speaks to her expertise and sensitivity to her client's needs. I can say with 100% confidence that Tanya brings a level of information, understanding, and professionalism that can cause any business to perform at a higher level of excellence. Her insight and approach to business have provided me with both a model and an example for success. I encourage anyone who is looking for innovative and powerful guidance that will cause your business to continue to grow to look no further…Hines & Associates is the one!
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