Solutions. Capabilities. Results.

Hines + Associates is a team of the industry's best and brightest who have come together after recently leading, innovating, and making our own impact at top corporations.

About H+A Work With H+A

About H+A.

Since 2010, Hines + Associates management consulting firm has provided a wide range of strategy, advisory, marketing, sales, and implementation services. A history of leadership, innovation, and impact on major corporations has provided the H+A team with the drive and expertise to take your business to the next level.

  • Innovation
  • Strategy
  • Leadership
Why H+A?

H+A has the experience and insights to help individuals, teams, and organizations grow.

Our proven success is based on our ability to:
  1. Understand business models, shape strategy, and provide solutions.
  2. Step-change organizational capability and culture.
  3. Demonstrate expertise to address complex issues and deliver results.

About Tanya.

Founder, CEO + Principal

Tanya Hines

Tanya Hines is the founder, CEO, and Principal of Hines + Associates. In her 30 years of experience, she has worked with Fortune 500 and privately held companies within the consumer durables, media, non-profit, and CPG sectors. She is a transformative leader who excels in shifting organizational capability, therefore accelerating sales and profitability.

Most recently, Hines served as the VP of Global Commercial Excellence at Clarios (formerly Johnson Controls Power Solutions). She led the organization, responsible for creating and executing strategies that raised commercial capability. Before this, Hines developed strategies, structures, capabilities, and teams that consistently delivered best-in-class results at Johnson Publishing Company and Procter & Gamble.

Beyond her corporate experience, Hines is known for her ability to solve complex problems by bringing people together across boundaries to achieve impact. She currently serves on the board of the Boys and Girls Club of Greater Milwaukee, City Forward Collective, and the Zoological Society of Milwaukee.

Areas of Expertise.

Strategy, Sales and Marketing.

Capabilites & Services

Business Transformation

Leading capability and culture changes within organizations, resulting in accelerated sales and profitability performance.

Commercial Growth Strategy

Assessing business landscape, shaping sales and marketing strategy, and managing P&L across multiple industries.

Diverse Business Models & Channels

Cross-functional experience with high success in developing business models, selling to C-suite stakeholders, and creating joint business plans for varying customers and retail channels.

Organizational Design, Training & Talent Development

Organizational design, training, and talent development to make the most efficient use of resources.

Capabilities + Services

Advisory Services

Open-ended sessions to discuss specific business problems and provide expertise about various functional aspects of operating a business.

Commercial Growth Strategy and Execution Plans

Comprehensive business analysis to identify opportunities; developing plans to win in those areas of opportunity using the resources and capabilities available.

Organizational Design, Training & Talent Management

Accelerate performance and results through effective organizational designs, training, and strategic talent management.

Marketing, Media & Events

Use partnership development and marketing strategies to expand marketing ROI.

Diversity, Equity & Inclusion

Address unconscious biases, remove systemic barriers, and develop the best approach that meets your business needs through cultural awareness, assessment, and coaching.

Fractional Resourcing

Availability for temporary full-time or part-time engagements to help accelerate growth and manage everyday business operations within organizations we serve.

Public Speaking

Availability to speak at corporate functions, schools, universities, fundraisers, and community events, using executive and community leadership experience to inspire audiences and motivate them to accomplish their destiny.



Let’s Get Started!

  • Start a conversation and learn how Hines + Associates can partner with you to reach your goals.

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